How much can I charge as a coach?
We did a benchmarking study this year in March-April 2023 (our first study was done in April 2021) to understand how much coaches were charging in the Indian market.
The results were very helpful, especially for beginner coaches where deciding how much to charge for coaching can be a difficult issue. There are often questions about belief in one’s own capability (“I’m not certified” “Am I good enough to ask people to pay me?”) and these are compounded by the lack of information about what the market will bear.
From all our work with supporting coaches on their journey, it’s really not easy for people to figure out what they should be charging – not enough information about the market, questions about one’s competence as a coach, deeper seated issues about money….a lot of these can come in the way of coaches charging as much as their work is worth.
I’m delighted to present our survey results done amongst practicing coaches, all of whom charge for the work they do. I found it insightful and am very grateful to all the coaches who participated and so generously shared information.
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