One of the most visible qualities of an effective coach is presence: the ability to be fully available to the client, without being distracted by your own thoughts, concerns or the pressure to perform well. Ways to demonstrate this
What we’re looking for:
Some ways in which you can do this
As you grow in your understanding of coaching, you will find that you have an intuitive sense of which path to follow that would be of service to the client. But even if you choose one that does not resonate with the client, you’ve still established that you are listening carefully and care about them/their goal.
Explore the client’s use of language (or use it to customise your questions and observations): If you find yourself asking questions phrased the same way in all your coaching conversations, you’re probably not listening closely enough. If a client has said “I’m anxious”, don’t ask “where is that concern coming from?”. Doing so could mean you are interpreting on behalf of the client. It is also very ok to say “could you talk more about that anxiety?” (or use any other question that works with the language the client is using)
To sum up:
One of the most rewarding moments in coaching is when clients begin to see themselves or their situation differently. This competency is about creating those moments, not by giving answers, but by helping clients discover new perspectives for themselves. How can you do this?
What we’re looking for:
The role of a coach is to deepen the awareness and further the action. This competency deals with the latter aspect of coaching.
As the conversation draws to a close, it is useful to pause and help the client reflect on what has shifted. Questions such as “What has changed for you during this conversation?”, “What would you like to do with this insight?” or “Now that you see this differently, what would you like to do next?” help clients move naturally from reflection to action.
From there, partner with the client to shape actions that are meaningful and realistic. Explore what success would look like, what might get in the way and how they will know they are making progress. There is no formula for these questions. They simply need to support the client's own commitment and ownership.
Close the session as a partnership.
The way a coaching conversation ends is just as important as the way it begins. Rather than closing abruptly, invite the client to complete the conversation with intention.
You might ask whether there is anything they would like to carry into the next session, whether the conversation feels complete, or how they are feeling as they bring the session to a close.
A thoughtful ending reinforces one of the central principles of coaching: throughout the conversation, the client remains in charge.
What we’re looking for:
| ICF Core Competency | What the assessor is looking for | What strong evidence looks like | Common pitfalls |
|---|---|---|---|
1. Demonstrates Ethical Practice | That you consistently remain in the role of a coach and uphold professional ethics. | Staying curious, maintaining boundaries, coaching rather than advising. | Slipping into consulting, mentoring, therapy, teaching or selling your services. |
2. Embodies a Coaching Mindset (primarily assessed in the ACC exam rather than the recording) | Understanding that coaching requires continuous learning, reflection and self-awareness. | Demonstrating knowledge of coaching mindset concepts in the exam. | Treating coaching as a technique rather than an ongoing professional practice. |
3. Establishes and Maintains Agreements | Can you create a clear coaching partnership around what the client wants to achieve? | Clarifying the client's broader goal, agreeing on the session outcome, staying aligned to the contract throughout the conversation | Jumping into coaching before establishing the session outcome, or drifting away from the agreed agenda. |
4. Cultivates Trust and Safety | Does the client feel understood, respected and psychologically safe? | Acknowledging insights, expressing empathy naturally, listening without judgement, appreciating the client's strengths. | Formulaic praise, judgemental questions, interrogating rather than exploring. |
5. Maintains Presence | Are you fully with the client instead of thinking ahead or trying to solve the problem? | Staying curious, allowing silence, following the client's thinking, responding to what is emerging in the moment. | Rushing to solutions, abrupt topic changes, leading the conversation too strongly. |
6. Listens Actively | Are you listening for meaning, patterns, emotions and possibilities, not just words? | Succinct summaries, thoughtful observations, noticing recurring themes, helping the client build a compelling picture of where they want to go. | Long repetitive summaries, superficial paraphrasing, missing patterns, passive listening. |
7. Evokes Awareness | Can you help the client see themselves or their situation differently? | Asking reflective questions, highlighting new perspectives, reinforcing emerging insights, encouraging deeper awareness. | Giving interpretations, trying to create dramatic breakthroughs, telling clients what they should realise. |
8. Facilitates Client Growth | Does the conversation help the client move toward meaningful action and learning? | The client identifies actions, reflects on learning and leaves with increased ownership. | Coach deciding the action plan, prescribing next steps or taking responsibility for the client's progress. |